Dawlance – Pakistan’s No. 1 brand of home appliances in Pakistan and a wholly-owned subsidiary of Arcelik, Turkey, initiates its new localized AC production line built with European Standards.
Arcelik – the second largest manufacturer in Europe (based in Turkey), has facilitated the design and manufacture of this product through the transfer of technology and design know-how to Pakistan in its efforts to facilitate and support the Government of Pakistan’s Make in Pakistan thrust and to facilitate its subsidiary in to strategically serve its large consumer base in Pakistan and in other countries.
Since the corporate acquisition of Dawlance in 2016, this resourceful global enterprise has consistently invested in Pakistan in building capacity, upgrading products, and transferring technology to Pakistan.
The progressive move to set up a state-of-the-art production line in Pakistan for split air-conditioners aims not only to facilitate the consumers to benefit from the latest technology of indigenously-designed ACs but also pave the way for increased foreign exchange earnings through a noticeable increase in the export of the country and paving the way for sustainable economic growth within the sector.
Chief Executive Officer, Dawlance, Mr. Umar Ahsan Khan met the Advisor to Prime Minister on Commerce, Mr. Abdul Razzaq Dawood, in Islamabad to discuss this progressive step which has been taken in the interest of benefitting the consumers as well as the country’s economy via a vision aimed at boosting the exports of the home appliances sector of Pakistan.