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PTC water stewardship strategy yielding positive results

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Pakistan Tobacco Company Limited is reducing its water footprint through effective water stewardship and aims to recycle 50% of total water usage and water withdrawn by 2025.

According to UN statistics, 2.2 billion people around the world still lack safely managed drinking water, including 785 million without basic drinking water and by 2030 water scarcity could potentially displace 700 million people. In Pakistan’s context, the water availability continues to remain under pressure due to the growing population.

As per a report published by Pakistan Council of Research in Water Resources (PCRWR) in 2018, Pakistan has already crossed the water scarcity threshold and if current trends persist, we could hit the absolute water scarcity threshold of 500 m3 per capita by 2025.

Cognizant of this growing crisis, Pakistan Tobacco Company (PTC) Limited has been steadily reducing its water use and increasing water recycling for several years through carefully planned and executed upgrades in its water infrastructure.

Compared to its 2017 baseline, PTC has now achieved an annualized reduction of 64 million liters of water with a decrease of 31% in its operations and commercial footprint. Moreover, through innovative engineering, the company is also recycling 92 million liters of water per annum.

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