P&G strengthens commitments to gender equality with ‘We See Equal’ summit


Procter& Gamble (P&G) recently announced new commitments aimed toward advancing Equality & Inclusion across Asia Pacific, the Middle East, and Africa, at its fourth annual #WeSeeEqual summit for the region.

The session was also held at the Karachi office to announce the new initiatives undertaken by the Company.

The event was attended by distinguished advocates and personalities, including JehanAra, Sidra Iqbal and Atiya Zaidi, who came together to discuss the challenges that society faces on equality and inclusion, and how different stakeholders can accelerate progress in the new normal.


Built on the theme “Unleash and Unlearn”, the summit saw P&G commit to several actions needed to advance progress towards creating an equal and inclusive world.

P&G announced its continued commitment to achieve equal representation of female directors behind the camera for the company’s brand advertisements in the Asia Pacific, Middle East, and Africa, by 2024 and to improving the accessibility of its brand advertising, including social media content and websites, by making it accessible to people with sight and hearing impairments by 2024.

P&G also committed to spending a total of $300 million US dollars by deliberately working with women-owned and women-led businesses across the Asia Pacific, Middle East, and Africa region, from the year 2021 to 2025.

The Company also introduced the ‘P&G re-launch program’ to welcome back talented professionals who took a break from the workforce and are now looking to restart their careers in STEM (Science, Technology, Engineering, and Mathematics) roles, with targeted support and development.

The summit also reviewed strong progress on commitments made last year. Sharing his thoughts with the guests, Adil Farhat, CEO of P&G Pakistan said ‘We aim to attract, recruit and retain the top talent in Pakistan with a special focus on women via a range of strong diversity programs.

So, we are announcing bold new commitments and expanding existing actions which will enable us to do more. P&G will continue to use the voice of our company and our brands in forums such as #WeSeeEqual to drive discussion and actions on the issues that matter.”

In Pakistan, P&G announced its ‘Share the Care’ parental leave policy, which has introduced greater leave benefits and flexibility for all new parents within the company. P&G has also achieved its commitment to achieving a 50-50 gender balance across its management workforce by 2022 in the AMA region, completing this ahead of schedule.

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