PFC to participate in world expos to explore export markets

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Pakistan Furniture Council (PFC) would participate in all international exhibitions to explore export markets and introduce Pakistani handmade furniture to the world community.

PFC Chief Executive Officer Mian Kashif Ashfaq announced this while talking to a woman delegation of furniture manufacturers and producers led by Ms Sofia Haq, here on Sunday.

Other delegation members included Sobia Aurangzaib, Sana Izhar, Uzma Nadeem, Ayesha Shafique.

Mian Kashif said Pakistan’s furniture industry had great potential to dominate global markets with innovative designs and could significantly contribute to exports; however, it direly needed a package of incentives and facilitation for boosting exports as well as training of woodworkers on modern lines.

He said there was an urgent need to explore the international market for boosting country’s exports, adding that the value of furniture export was very nominal but with aggressive marketing strategy the value of exports could be doubled in a short span. —APP

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