PFC to explore foreign markets: Kashif

Staff Reporter 

Chief Executive Officer Pakistan Furniture Council Mian Kashif Ashfaq Sunday said PFC will launch e-commerce units to explore targeted foreign markets, essential for doing business across the borders more effectively and the planning to establish a proper warehouse and logistics system to feed their initiative.

Talking to a delegation of furniture exporters led by Asim Javed, he said Initially, PFC will target few countries, primarily Middle Eastern.

“We cannot target the whole world so we have to focus on few selected countries like Saudi Arabia.

He further said the choices of these nations are similar to ours and we hope for a good breakthrough from Saudis as two major players are ready to buy furniture from Pakistan.

“We are also studying the dynamics of other potential countries where we can meet design, product quality and price requirements,” Ashfaq remarked.


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