Observer Report Beijing
Two Pakistani booths and their products have found favour with Chinese customers at the fifth Silk Road International Expo held in China’s northwestern city of Xi’an in recent days.
According to Gwadar Pro, a Chinese woman strolls through the Pakistani booth featuring Pakistani cashmere shawls and carpets and takes a piece of shawl, asking the owner for a lower price.
With fluent Chinese, the booth owner, a Pakistani young man, negotiates with the customer by sharing the unique features of Pakistani cashmere shawls.
The owner told Gwadar Pro that the cashmere shawls, neatly decorated with embroidery and jewelries, are especially popular among Chinese customers.
The fervour of Chinese customers can also be found in the Pakistani booth highlighting marble-made handicrafts and wooden furniture.
“Chinese customers like our marble handicrafts the most because they carry exotic Pakistani culture and features.”
said Faisal Rasheed, CEO of Mega International, who participated in the 2021 SCO Expo last month.
He added, the exhibitions such as the SCO Expo and the Silk Road International Expo are great platforms to promote the products to the global customers.
The Pakistani booths also offer an opportunity for Pakistani students to tackle their homesickness.