A Pakistani sports goods company Euro King Sports based in France has launched a new brand of cricket bat by the name of “Ambassador.”, says a press release received here today from France.
CEO of the company Mr. Amjad Sandhu met Pakistan’s Charge d’Affaires a.i, Mr. M. Amjad Qazi at the launching ceremony held at the Embassy today.
Commercial Counsellor Mr. Moin Wani was also present on the occasion.
Charge d’Affaires a.i. appreciated the company for launching its own brand in a sport which is most loved by the Pakistani people.
He said it would help popularize cricket in France as well as in mainland Europe. Pakistani businesses would also gain a foothold in the European sports goods market, he said.
Mr. Sandhu informed that in addition to this professional cricket bat, his company has also introduced a tennis ball cricket bat.
He said this is the first cricket brand in mainland Europe for which Pakistan’s willow is being used.