President, Pakistan Businesses Forum, Mian M. Usman Zulfiqar on Monday said Pakistan could generate an additional $2 billion in exports solely by focusing on branding.
He said Pakistan’s textile sector needs branding as it can promote Pakistani flavour in the international market and help secure maximum orders, which can augment the export value of readymade garments, said a press release issued here.
The focus on brand building in the textile industry can fetch better export volumes but unfortunately exporters in Pakistan do not pay attention to this factor.
“Various studies suggest that consumers are influenced 25pc by price and packaging and 25pc by communication and promotions, whereas the quality of a product, positioning, availability and origin each has a 12.5pc impact on consumers.
That means consumers are influenced more by branding and marketing than the quality of the product”.
Speaking to a delegation of the business community, he said that Pakistan’s fashion designing and textile segments had emerged as important contributors to the national trade because of their export potential.
He was of the view that the two segments possessed tremendous potential to secure a mammoth share in the international fashion market valued at billions of dollars.—APP