Embassy of Pakistan, the Hague in collaboration with the Pakistan Software Export Board (PSEB) and Trade Development Authority of Pakistan (TDAP) set up a ‘Tech Destination Pakistan’ pavilion in ‘AI & Big Data Expo Europe’, at RAI, Amsterdam on 26-27 September 2023.
IT companies from Pakistan namely Abacus Consulting, Royal Cyber, Brickclays, Xynotech, Coeus Solutions, Digifloat, Grayphite, NN Software, and Reach the Globe showcased their services/products in the Expo, a press release issued by the Pakistan embassy, the Hague, Netherlands said on Saturday.
On first day of the Expo, Ambassador Suljuk Mustansar Tarar visited the Expo and met with Pakistani exhibitors. Chief Executive Officer Abacus Consulting Fatima Asad gave a presentation on opportunities in the IT Sector of Pakistan.
She presented Pakistan as an emerging market, offering huge potential not only for sourcing services but also as a very conducive market for investment. Ambassador Suljuk appreciated the efforts of Pakistani exhibitors to promote professionalism and talent from Pakistan in the IT sector.
Embassy of Pakistan, the Hague organised a networking event attended by Pakistani exhibitors and IT professionals, academia and professionals working in Netherlands-based MNCs. Ambassador Suljuk gave an overview of the initiatives taken by the Embassy to promote IT services exports.
He said that webinars and in-person events have been held in collaboration with PSEB, TDAP and Pakistani IT professionals in the Netherlands. Participation of Pakistan in this Expo was part of the business plan of the Embassy to showcase Pakistan’s IT services sector. The Embassy has also launched a series of webinars for awareness of Pakistani professionals about job opportunities in the Netherlands.
