Peek Freans Sooper, Pakistan’s Best Selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, recently launched its new and iconic packaging under the tagline “SeedhiSadhi Khushi ka Maza”, its first packaging change in 16 years.
From the time of its launch, Peek Freans Sooper has been known as the best in its industry and is thus much loved across the nation. The new design of the packaging takes inspiration from the iconic stripes seen on the brand’s freshly baked cookies and bears the descriptor “The Nation’s Favorite”, which is a testament to the love that Pakistanis have for the brand. The packaging is meant to promote the signature egg and milk taste that Sooper has always been known for as well as its reputation as the most loved and favorite biscuit of Pakistan. –PR