Pakistan’s leading digital microfinance bank, Mobilink Bank, has achieved a significant milestone on the global stage by winning the prestigious ‘Digital Nations Video Creativity Award’ at the high-profile M360 APAC event held in Seoul, organized by the Global System for Mobile Communications Association (GSMA).
The accolade was received by HandeAsik, Group Director of Communications and Strategy at VEON, for the Bank’s groundbreaking campaign, TheInvisible Heirs.
The campaign shines a spotlight on the deeply rooted issue of women’s inheritance rights in Pakistan, breaking new ground in raising awareness and driving social change on this critical issue.
The M360 Digital Nations Awards celebrate the transformative power of mobile technology in shaping a nation’s digital future, and Mobilink Bank’s Invisible Heirs campaign embodies the same vision. The campaign illustrates how digital solutions can ignite real societal change, aligning seamlessly with the objectives of the M360 Digital Nations program to create more just, equitable, and progressive communities.
Mobilink Bank has revolutionized the conversation around women’s inheritance rights in Pakistan by confronting the long-standing social injustice they face.
