A seasoned marketing and strategy professional, MehrunisaAzhar has joined Nutshell Communications as Chief Disruption Officer. Mehrunisa is an award-winning advertiser, specializing in brand strategy, creative execution, film production, content integration, and experiential and digital marketing.
Mehrunisa brings with her 15 years of enriched experience with brands from FMCG, Automotive, Banking, Telecommunication, Fintech, e-commerce, and social development sectors. Her stand-out associations have been with brands like Coca-Cola, Unilever, Colgate Palmolive, Toyota, Standard Chartered Bank, Mobilink Jazz, Zong, Levi’s, Careem, Carrefour, VAVA cars, SWVL, ABHI, John Hopkins University, and ISPR, to name a few. As a global professional, she has worked with multicultural teams while exploring macro business trends, and strategic developments around the world and networking with professionals in key markets of Turkey, BSPAN, APAC, MENA, Europe, and the USA.
“A vision without a strategy is just a dream” – Mehrunisa believes in the value of good strategy and makes it her winning point. She has a double Master’s degree in Finance and Marketing and it is this strong combination that keeps her imaginatively soaring and businesswise savvy at the same time.
Muhammad Azfar Ahsan, Founder Nutshell Group & CORPORATE PAKISTAN GROUP, while welcoming Mehrunisa to the team, shared his vision about the importance of strategy and disruption. “I have always believed in the power of vision and it has to be combined with the best Strategy and opportunities of Disruption to ensure that targets are met with and distractions eliminated. Visions don’t change, they only get refined with time; strategies and targets need to continuously align.” He expressed his confidence that Mehrunissa will be a perfect fit for the growing team of Nutshell Group and a strong contributing member for future achievements.