McLaren F1 will become the first team in Formula1 to feature branding from an Indigenous organization at the Australian GP.
McLaren F1 and their sponsor Smartsheet have partnered up on a project called “Sponsor X.”
As part of the concept, Smartsheet’s logo on the side of the MCL36 will instead be replaced by an organization lacking such financial strength, allowing for funds to be raised and awareness built for their cause.
For this year’s Australian Grand Prix, the organization which shall see its branding featured on the MCL36 is DeadlyScience, a nonprofit firm that provides educational resources to remote Australian communities.
Founded by Kamilaroi Corey Tutt, DeadlyScience will become the first Indigenous brand to see its logo featured on a Formula 1 car.
“It means the world for Smartsheet to donate this sponsorship and believe in the important work we are doing,” said Tutt.
When the kids see DeadlyScience on the car, they’re going to know it represents them.”
“I want people to get behind DeadlyScience as a community organization, and really be proud of this grassroots charity that started off in the heart of Redfern,” he added.
“We want to make sure that every single child in this country has access to STEM [Science, Technology, Engineering, and Mathematics] resources and the same opportunities as those in the city.
“I’m really excited to see Sponsor X come to life. A lot of this is going to change a lot of lives.
“The mob are really proud that we’re going to be on this car. And it’s just really exciting. And it’s a proud moment for me, my family, and everyone that is part of DeadlyScience.”
DeadlySciene has provided more than 20,000 books, as well as a range of other STEM materials to 100+ Aboriginal and Torres Strait Islander children communities throughout Australia.
On top of their logo on the MCL36 at the Australian Grand Prix, DeadlyScience will also feature in spotlight posts on McLaren’s social media, while Smartsheet has promised to provide them with software licenses, consultancy, and training at no cost.
Australian Grand Prix will take place from 8th-10th April in Melbourne Australia with continued hope of another brilliant race between the reigning drivers champion Max Verstappen and his newest challenger in Charles Leclerc.