Mastercard has announced the expansion of its new interactive business intelligence platform Master-card Market Trends in the Middle East and Africa. The new platform provides a comprehensive view of payments insights, competitive intelligence and industry trends for banks and financial institutions across the world and now within the Middle East and Africa.
In the Middle East and Africa (MEA), the platform enables a comparison of over 300 cards from five key markets, access to market reports, analysis of global and regional leading fintechs and thought leadership on key payment industry and technology trends, such as Open Banking and Blockchain. Mastercard Market Trends provides a simple, cu-rated view of reliable research – all in one place.
“Access to relevant insights, data, and analytics to inform smart decisions is critical to business suc-cess. Mastercard Market Trends offers a one-stop shop for financial institutions to access key informa-tion, which will allow for better decision-making and results. The platform brings together the latest market, industry and consumer insights, enabling financial institutions to really understand their cus-tomers and confidently embrace the constant evolu-tion in how people shop and pay,” said Dimitrios-Dosis, President, Eastern Europe, Middle East and Africa, Mastercard. Mastercard Market Trends includes five key fea-tures: Market Assessment: easy-to-access reports provid-ing insights into socio-economic, payment and digi-tal KPI data curated at local level by Mastercard teams with five key MEA markets (Egypt, Nigeria, Saudi Arabia, South Africa and United Arab Emir-ates) analyzed in detail.
Card Comparison: filtering and benchmarking fea-tures of card products issued by different schemes and issuers to help users understand the current MEA competitive landscape. This includes an over-view of key metrics at a local level. This includes an overview of key metrics and features at the local level. More than 6,000 cards are available for com-parison from 62 countries across the world.
Consumer Research: access to research studies commissioned by Mastercard globally and region-ally to provide insight across a wide range of topics New Payment Experience: analysis of leading re-gional and global Fintechs and best practices to help inform strategies in a constantly evolving payments landscape e.g., use cases and company profiles.
