PUNJAB’S livestock exports have increased by 43 per cent, with 400,000 animals prepared for export in a year and rural livestock farmers expected to earn Rs11 billion. This encouraging growth reflects the immense potential of the livestock sector to boost agricultural incomes, generate employment and contribute to the country’s export earnings. The provincial government’s initiatives to expand market access and modernize the livestock value chain are, therefore, commendable.
Under the leadership of Chief Minister Maryam Nawaz Sharif, the Punjab Government has introduced several measures to strengthen the sector. The Livestock Card scheme, which provides Rs27,000 per animal for feed and fodder expenses, offers much-needed financial assistance to farmers. The establishment of Foot-and-Mouth Disease-free compartments, plans for modern slaughterhouses and meat-processing plants and the proposed vaccine production unit are also positive steps. Similarly, the Livestock Connect system, linking farmers with exporters and traders, can help improve market access and ensure better returns for producers. These measures can raise rural incomes, create employment opportunities and encourage more people to invest in livestock farming. However, the progress achieved so far must be viewed in the context of the sector’s enormous untapped potential. Pakistan is among the world’s major milk-producing countries, yet it continues to import dry milk and other dairy products. This contradiction highlights the weaknesses in processing, preservation, packaging and supply-chain infrastructure. Producing milk and meat in large quantities is not enough; the real opportunity lies in adding value to these products and making them competitive in international markets. The government must, therefore, prioritize encouraging investment in modern dairy plants, milk-powder production and cheese and other dairy products, hygienic meat processing, cold storage and efficient transportation. Better veterinary services, improved animal breeds and scientific farming practices are equally essential to increase productivity and meet international quality standards. Small farmers should also receive access to affordable credit, training and reliable markets.
