Levi’s to celebrate 150th anniversary of the world’s first jeans line: 501 in 2023


Next year, Levi’s® will celebrate the 150th anniversary of the iconic 501®, one of the world’s most enduring style items and a global icon with an unparalleled and illustrious history.

Whereas a button fly, straight leg, and Red Tab on the back right-hand pocket are the foundational blueprint of its design, the 501® continually evolves based on the current cultural and stylistic moment.

This Spring, to tap into the comfort so many are taking from all things late ‘90s, it’s the Levi’s® 501® ‘90s Jeans for women and Levi’s® 501® ‘90s Shorts for women that are right on-trend.

With a more relaxed fit through the seat and leg, they perfectly capture that late ‘90s vibe, when looser – and even a little slouchy – meant just the right amount of attitude.

To celebrate 149 years of this epic denim icon, Levi’s® has partnered with five visionaries whose stories truly embody the spirit of the 501®, and who all help pay homage through a stylish new campaign to the jean that started it all.

Featured in the campaign – and showing off the versatile style and longevity of this iconic jean through the 501® Original, the 501® ‘90s Jeans and Shorts, and vintage 501®s from Levi’s® Secondhand – is actor Barbie Ferreira from Euphoria and the upcoming Jordan Peele directed Nope; designer, artist, model, and founding member of the legendary A$AP Mob, A$AP Nast; model, business owner, and YouTube host Hailey Bieber; Berlin-based, Korean-born DJ, artist, producer, and cultural icon Peggy Gou; and athlete, England star, philanthropist, and children’s activist Marcus Rashford.


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