Apple iPhones are liked by users for their robust design, user-friendly interface, and multiple services linked with its app store.
iPhone 12 series was launched in 2020, with major improvements to hardware and camera setup. iPhone 12 lineup supports 5G networks for wider coverage and faster speeds. Powered by the A14 Bionic processor, these phones offer improved performance and efficiency, with OLED screens and Ceramic Shield for durability.
There is a strong selling market for iPhone 12 Pro Max in Pakistan and it is imported in used condition from foreign countries by importers.
Earlier this year, the Directorate of Customs Valuation, Karachi, revised the valuation of commercial import of Old and Used Mobile Phones, including iPhone 12 Pro Max.
The valuation was revised after importers pointed out that the mobile phones imported by them were purchased from auction / markets dealing in used / second hand mobile phones without any packing or accessories and demanded the authority to revised down the customs valuation of the handset.
The directorate later held a meeting with stakeholders and conducted market survey before deciding to revise the customs valuation of the Apple iPhone 12 Pro Max.
The department issue valuation ruling number 1858/024 and announced that customs values of old and used mobile phones (without any packing and accessories) including iPhone 12 Pro Max in commercial quantity will be assessed to revised duty / taxes.
According to the ruling issued in Feb 2024, the customs value of Apple iPhone 12 Pro Max has been fixed at $425 per unit. So the duty and taxes will be calculated under this customs valuation.
