The tourism industry has tremendous potential to significantly contribute to national economy, which is not only identified by the Pakistan Tehreek–i-Insaf (PTI) government but also endorsed by international experts at different level. Unlike its predecessors, the incumbent government has taken lead in embracing digital media to project the country’s true tourism potential at national and international levels by adopting effective and open policies in this sector.
‘The credit of restoring the status of Pakistan as best tourism destination at international horizon definitely goes to the PTI government,’ an official in the Khyber Pakhtunkhwa’s Ministry of Tourism, Sports And Culture told on Monday. He said not a single government sensed the potential of social media to promote the scenic spots, located in the northern parts of the country, but the present government had given the priority to the digital media which had been proved to be an effective tool so far.
The official said soon after coming into the power, the provincial government introduced a tourism digital media strategy to harness the digital media for attracting the local and foreign tourists to the country’s tourist resorts. Under the strategy, he said the KP government launched a tourism app to facilitate the tourists visiting the various tourist spots of the province.