J.fragrances launched two new perfumes


At a star-studded event, J. fragrances launched two new perfumes with the subcontinent’s most popular sports couple, cricketer Shoaib Malik and Indian tennis star Sania Mirza.

The evening was a blend of beautiful floral installations and a high-end exquisite ambience.

There was a wide-ranging review board, and many stars and guests tested the perfumes while writing their reviews on the board about what they thought of both fragrances.

Celebrities from the Pakistan film and drama fraternity began to arrive on the red carpet at around 7:30 pm.  With the star couple happily interacting with the media and guests on the red carpet.

Anoushay Ashraf, Junaid Akram, Humayun Saeed, Aijaz Aslam, Ayesha Omar, Nadia Hussain and some others were among the many celebrities present.J. was established in 2002 and has expanded its reach across Pakistan and abroad.

Its100+ outlets in Pakistan alone are a testament to the efforts the company has put in to become the country’s largest retail brand.J. further scaled on a global level with 30+ international outlets across the US, UK, Australia, Canada, New Zealand, South Africa, Saudi Arabia, UAE, and Qatar.

With a successful history of collaborations with renowned superstars, J. has once again dazzled its consumers with the “All Rounder” and “Smash”.Sohail Hamid Khan, Managing Director, J. & Almirah, said: “Our initiative to associate popular and well-known faces with our products makes us stand out from our competition.”

Shoaib Malik and Sania Mirza’s power couple-Esque dynamic is one that is appreciated by people all over Pakistan. Their relationship is unconventional, admirable, and unlike many, we’ve seen before.

Their respective fragrances, All Rounder and Smash, although inspired by their individual personalities, also reflected the uniqueness of their companionship.“We have designed the perfume bottles with the personalities of both the stars in mind.

Smash is a racquet-shaped bottle that represents Sania Mirza as a tennis player. A rose gold frame around the diamond cut glass bottle encapsulates her fierce personality. “said Muhammad Amir, Creative Head, J. Fragrances about the design process of Smash.

He further added for Shoaib Malik’s bottle design that, “All Rounder is a rectangular shaped bottle that radiates the strength of Shoaib Malik’s personality. The cap of the bottle represents him as a batsman. This is topped with an embossed bowler to complete the ‘all-rounder’ persona.”

The digital video commercial released at the launch encapsulated the unique dynamics between Shoaib Malik and Sania Mirza. J. anticipated that these scents would perform well because of the authenticity that was interpreted from ‘person to perfume’.

Rayyan Alam-the Director of J. Fragrances and Cosmetics while describing the fragrances said, “We kept top notes of Apple, Lavender, and Patchouli in Shoaib Malik’s All-Rounder to give it a sweet and spicy fee.”“For Sania Mirza’s Smash Blackcurrant, Jasmine and Vanilla notes were used to give a sweet and floral feel to the scent.”The All-Rounder Pour Homme fragrance, inspired by Shoaib Malik, is a distinctive fragrance that encapsulates the spirit of the modern man.

A unique blend of woody and spicy notes with a hint of freshness gives this fragrance a strong and mesmerising feel. Smash Pour Femme is inspired by Sania Mirza’s spirited persona and unstoppable attitude, with hints of intense tangy, fresh, and floral notes.

This feminine scent exquisitely takes over the senses. The launch event of All Rounder and Smash was astonishingly organised by Team Takell and hosted by Faizan Haq.All-Rounder and Smash are great additions to the already exquisite range of fragrances from J. Fragrances.With the fragrance launch, J. not only successfully raised the bar with its top-of-the-line fragrances but this huge collaboration with cricketer sensation Shoaib Malik and tennis star Sania Mirza has proven to be a top-notch launch of the year.

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