Ambassador Farukh Amil, Chair, Intellectual Property Organization of Pakistan (IPO-Pakistan) here on Friday said Intellectual Property Rights (IPRs) were very important for the promotion of genuine trade and underscored the need for the creation of awareness among manufacturers, people and industrialists on its registration, protection and enforcement for genuine business development.
He expressed these views during an awareness session on ‘Protection and enforcement of IPRs: Business development opportunities for industrialists’ jointly organized by (IPO-Pakistan) and the Industrialists Association Peshawar (IAP) here.
Speaking as chief guest, Farukh Amil said that the workshop aimed to raise awareness among people, manufacturers and industrialists in Peshawar about IPRs related services including trademarks, copyrights and patent designs that were protected by his organization and ensure their effective enforcement by law enforcement agencies to avoid counterfeiting and piracy of their products.
For this purpose, he said the process of digitalization has been started by IPO Pakistan with the assistance of the Punjab IT Board for speedy service delivery. Besides English and Urdu, he said people need to be educated about IPRs in regional and mother languages including Pashto, Hindko, Punjabi, Sindhi and Balochi for which the role of academia and media was equally important.
Ambassador Farukh Amil said that Pakistan was blessed with all kinds of resources including mines and minerals, forests, coal, winds, gemstones and hydel power and its optimum utilization through innovative approaches and modern research-based practices could bring laurels to the country. He said economic empowerment of youth carried significant importance and transformed societies forward-looking and prosperous.—APP
