India fumes as leading brands show support on Kashmir Day

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NEW DELHI – Several big multinational companies, including Pizza Hut Inc., Domino’s Pizza Inc., Hyundai and others are facing boycott calls in India after they extended solidarity with people in the Indian occupied Jammu and Kashmir.

The affiliates of the brands in Pakistan had shared messages on February 5 when Pakistan observed the Kashmir Solidarity Day, triggering furor in Delhi, with people calling for boycott the companies on social media.

Kashmir has been illegally occupied by India since 1947 and the UN-recognised dispute has caused two wars between the two neighbouring countries.

Relations between the nuclear-armed countries further deteriorated when Indian revoked the special status of the occupied Jammu and Kashmir in August 2019 and imposed a siege in the valley to curb protests against the unjustified move.

Hyundai Pakistan in its message on Twitter had said, “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom”.

“We stand together this Kashmir Solidarity Day to realise their right to freedom,” KFC had posted.

The posts were later deleted and several brands also issued apologies over the matter.

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