Honor, a smartphone brand owned by Huawei Technologies, is relying on innovation and technology development to win the market share and attract buyers, said its president George Zhao.
The Honor brand, now available in 74 countries and regions since it was launched and began operating independently in 2013, remains on track to become the No.5 smartphone maker globally and generate half of its sales from overseas by 2020.
Zhao said the Honor brand is growing and gaining popularity because of the product itself, service and the user experience.
“I translate these key factors to win the competition as innovation and quality and service.
So you can see that even in the Q1 this year, the market is decreasing. But I will say for Honor and Huawei, in this market we keep growing. It is fast growing. It’s based on our year by year innovation and technology development,” he said.
Honor primarily focuses on tech-savvy millennials and people in pursuit of young lifestyle, Zhao noted.
“The young generation always pursues something fresh, something new. They want to keep challenging something. So when we focus on the young segment, and then we will keep our brand, our technology to faster move forward. And they drive us, they give us the engine or motivation to move faster than others,” he said.
Artificial intelligence (AI) has always been a core strategic technology for Honor. Long before the industry came to realize the importance of AI, Honor had already invested heavily in AI research and development and built an AI ecosystem.
“Honor focuses on AI capabilities for quite a long time. The AI, the processing capability, is number one in the world. That we will bring this, I mean, this special technology in the Honor 9X. So there’s no competitor. So we win the battle, we win the competition that we want to use innovation and quality,” Zhao said. —CCTV-PLUS