Google releases new ad features to help small businesses


New York

Alphabet Inc’s Google on Wednesday introduced new advertising features intended to help local businesses get more customers and recover from the coronavirus pandemic.
The features come as retailers across the United States were battered after being forced to shut their doors in March as the health crisis spread, and are now navigating reopening as the economy confronts a recession.
Google, the largest digital advertising company in the world, said people searching on their mobile phones for local services like air conditioning repair or carpet cleaning will now be able to book those services directly through Google.
Small businesses, using a Google tool that lets them easily set up advertising campaigns, will be now be able to promote their business for free on Google Maps until the end of September, the tech giant said.—Reuters