Global exhibitors confident of upcoming CIIE


As China hosts the fourth international import expo (CIIE) in Shanghai from Nov. 5 to 10, global exhibitors have shown more interest and confidence in seizing new opportunities in the Chinese market.

For Kenji Mizuta, president of the Japan External Trade Organization (JETRO)’s Shanghai Representative Office, the fourth CIIE will be one of the two largest events his organization will have attended this year.

“JETRO has been coming to CIIE for four consecutive years and we could bring nearly 300 Japanese enterprises to participate in this year’s exhibition,” Kenji Mizuta said.

“With a total exhibition area of 2,900 square meters, which is 400 square meters more than last year, we hope our products and services would bring a brand-new experience for upcoming visitors,” he said.

He added the epidemic that has affected Japanese enterprises’ investment in China makes it all the more important to strengthen economic and trade exchanges between the countries.

“As the world’s first import-themed national-level expo, also a huge move by China to open its market, the CIIE, with its more evident spillover effect, serves as a platform for Japanese enterprises to continuously find new development opportunities amid the epidemic,” he said.—Xinhua

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