Serena Hotels partnered with the Behbud Association hosts a memorable fundraising event under the banner of cultural diplomacy. The event’s proceeds went directly to the Behbud Maternal and Children’s Hospital, a vital institution providing comprehensive healthcare services to mothers and children, enhancing the quality of care within the community.
The evening featured spectacular fashion show featuring apparel by artisans from Behbud and a mesmerizing musical performance by Saakin, blending entertainment with philanthropy to make a significant impact. Fashion enthusiasts and music lovers were treated to an unforgettable experience, showcasing the stunning dresses and creations of Behbud Association’s skilled artisans.
This event highlighted their exceptional craftsmanship, traditional techniques, and unique designs, supporting community development and empowerment. Models on the runway helped bridge the gap between artisans and a broader audience, promoting the preservation of traditional crafts and supporting sustainable livelihoods for the workers involved. Abida Malik, President of the Behbud Association, expressed, “Our artisans create stunning apparel that illustrates their exceptional craftsmanship and dedication to traditional techniques.
