First lady inaugurates exhibition Embroidering Dreams at Serena



Begum Samina Arif Alvi, wife of President Dr Arif Alvi, Friday inaugurated two-day crafts extravaganza Embroidering Dreams organised by Behbud Crafts Association and sponsored by Serena Hotel . She took keen interest in the exhibition and appreciated different pieces of arts and crafts put on display in the exhibition.

On the occasion, Begum Alvi reiterated that Pakistani women possessed immense talent and they could excel in different fields of life. The event was also attended by notable members from the diplomatic missions, dignitaries, and people from the corporate and business sectors.

Embroidering Dreams showcases and highlights the talented women of Pakistan, through their exceptional threadwork, and other handmade crafts and organic products.

This two-day exhibition is an ode to the skillset of these hardworking artisans whose skill with traditional needle works is enabling them to earn through their own capabilities and represents the traditional craftwork of different regions of Pakistan, forming a kaleidoscope of colours, exquisitely crafted thread work from across Pakistan.

CEO Serena Hotels Boolani discussed how Serena Hotels as an organisation is actively projecting and promoting traditional crafts as part of its overall vocational skill enhancement agenda of supporting and empower the rural women by enhancing their economic prospects.

Boolani said Pakistan was blessed with so much talent in traditional crafts and it was a privilege for Serena to play a role in showcasing them.

Abida Malik talked about the intention behind Behbud, an organisationrun entirely by women volunteers and has over the years evolved into Pakistan’s premier brand for ethnic and sustainable fashion. Behbud, inaugurated in 1972, is a non-profit that focuses on empowering women through their skillset, aids marginalized women by providing them with free of cost vocational training in local embroideries, free healthcare, counseling, and education for their children. The two-day event was a visual delight for the attendees, where the local artisans got global exposure as Serena Hotels has an international and national customer base.


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