Fatima Fertilizer was uniquely recognized as the Best Innovative Agricultural Products Company, by the President of Pakistan, at the 12th Excellence Awards of the Federation of Pakistan Chamber of Commerce and Industries (FPCCI), the country’s apex trade and industry association.
The award was presented to the company’s CEO, Mr. Fawad Ahmed Mukhtar, in recognition of Fatima Fertilizer’s groundbreaking contributions to the agriculture industry and its innovative solutions aimed at improving food security in the country and the socio-economic uplift of the farming community.
Fatima Fertilizer’s products have consistently proven to increase crop yields by up to 10% across Pakistan. This significant boost in productivity directly contributes to increasing food production, playing a crucial role in addressing the country’s food security challenges. The company’s commitment to providing innovative solutions that meet the evolving needs of farmers has solidified its reputation as the leading provider of agricultural products in Pakistan.
Fatima Fertilizer is driving digital adoption in agriculture to modernize and improve efficiency. Its Sarsabz Pakistan app offers farmers a comprehensive crop advisory and management tool, transforming how they access market information and critical farming updates. Through the app, farmers can learn best practices, find nearby dealers, check rates, and receive weather and agricultural news. Additionally, Fatima’s agri-fintech platform, Fasalpay, connects farmers with banks and agri-businesses, offering financial services, market access, and expert advice to boost yields and profitability, empowering them in a competitive market.
