Despite government authorities never tiring of blowing the trumpet of taking measures to boost tourism, an unfortunate incident in Lahore has cast a shadow over these initiatives.
The robbery and assault of German tourist Berg Florine near Allama Iqbal International Airport serve as a stark reminder of challenges that must be addressed to ensure safety and positive experiences of visitors.
While incidents like these can happen anywhere in the world, response and actions of local authorities play a crucial role in shaping the perceptions of tourists.
It is commendable that DIG Operation Faisal Kamran and North Cantonment police have taken swift action by registering the case, forming special teams to apprehend suspects and utilising safe city cameras for identification.
The provincial government must ensure that culprits are brought to justice and that Florine is compensated for his losses and receives any additional support he may need.
Moreover, this incident should prompt a thorough review of security protocols for tourists, especially those travelling independently and camping outside.
It is essential to remember that while such incidents can occur anywhere, the majority of Pakistanis are known for their warmth and hospitality.
This positive image must be projected to the world, emphasising that Pakistan is a welcoming destination.
By taking stringent measures against wrongdoers and improving safety for tourists, we can build a reputation that attracts visitors and boosts tourism industry that is vital for country’s economy.
