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Engro Fertilizers launches UgAi app to benefit farmers

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Engro Fertilizers has launched “UgAi”, the first integrated agri e-commerce platform of Pakistan, to offer farmers relief by enabling direct purchase of fertilizers at official prices from the Company. In the first phase, the free UgAi app has been launched for farmers in Sindh, with plans for a nationwide rollout in the near future.

With the UgAi app, Engro Fertilizers will deliver fertilizers straight from its warehouses tofarmers, tailored to their farms’ size and specific needs.As a result, farmers will benefit fromuninterrupted availability of fertilizers, reliable product quality, and convenient delivery.In addition to its direct purchasing feature, UgAi also integrates advanced drone technology and satellite imageryto monitor crops with precision, reduce input costs and improve crop yield.

Sardar Mohammad Bux Khan Mahar, Minister Agriculture Department – Sindh, graced the UgAi launch event as the chief guest. The event was also attended by guest of honor Rafique Ahmed Buriro – Secretary to Government Sindh Agriculture, Supply & Prices Department, senior members of the farming community and Engro Fertilizers officials.

At the inauguration, Sardar Mohammad Bux Khan Maharcommended Engro Fertilizers for this newinitiative that has set new standards for the country’s farming community.

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