English Biscuit Manufacturers (Pvt) Ltd. (EBM), one of the leading FMCG companies in Pakistan, won eight trophies across various categories at the Pakistan Effie Awards 2023. This solidifies EBM’s strategic prowess as a marketing thought leader, with effective work garnering admiration across the marketing and advertising fraternity.
Effie Pakistan is part of the global Effie award, which honours the most significant achievement in effective marketing communications.
Three new product innovation campaigns won trophies; Gold for the Peek FreansGluco Teddy, Bronze for the Peek Freans Sooper Soft Bakes, and Silver for Peek Freans RIO’s new offering, Double Chocolate.
EBM also went on to win a Bronze in Sustained Success for Peek Freans Sooper, and two Silver and Bronze trophies, for the Gluco Kahani platform launch, which creates engaging content in Urdu for Pakistani children who are losing touch with the language.
