EBM bags gold, bronze accolades at prestigious Effie Awards


One of the leading FMCG companies in Pakistan, English Biscuit Manufacturers (EBM), the makers of Peek Freans, has won Effie Awards 2022 in two separate categories.

Peek Freans Smile doughnut cakes, triumphed the rest, winning the gold award for New Product and Service Introduction. The cream-filled doughnut cake has redefined the notion of doughnut consumption in Pakistan, available for the masses in an accessible price, these rings of delights offer a wonderful taste while upholding the look of the classic doughnut with sprinkles, and it owns up to its name, as a smile is surely delivered through the colorful packaging and the product itself. The award-winning campaign reflects the joyous vibrancy of youth and reminds us to Smile.

Peek Freans Sooper, the nation’s favorite biscuit also won hearts and the bronze award for its Ramadan campaign Dua-e-Shukar. The spiritually emotive campaign was designed especially for the holy month of Ramadan invoking a sense of gratitude with the tagline “Shukar ki seedhiSaadhi Khushi”. In these challenging Covid times the campaign reminds us of the joys in life that are essential yet overlooked, while successfully establishing how biscuits with teaare anindomitable post-iftarritual.

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