Dubai has unveiled a new incentive programme offering residents benefits worth more than AED 3,000 (about $816) for inviting friends and family to visit the emirate, as authorities seek to boost tourism following months of regional conflict.
In a post on X, Dubai’s media office announced the launch of the “A Dubai Invite” campaign, encouraging residents to act as ambassadors by welcoming their loved ones to the city. The initiative will remain in effect until the end of October.
The Dubai Department of Economy and Tourism launches ‘A Dubai Invite’, inviting residents to become ambassadors of the city by welcoming their loved ones to Dubai. The programme runs until 31 October 2026, delivering tangible benefits to the community of nearly 200 nationalities. pic.twitter.com/2V85yoQ1Fw
— Dubai Media Office (@DXBMediaOffice) July 22, 2026
According to the Dubai government, residents who invite visitors between July 20 and October 31 will be eligible for rewards valued at over AED 3,000, including complimentary hotel stays, dining offers, tickets to popular attractions, and other exclusive experiences.
To take part, residents must nominate the friends or family members they wish to invite through the programme’s official website, allowing their guests to access the promotional benefits during their visit.
