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Despite challenges, opportunities await talented women in media sector: Fariha

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Zubair Qureshi

Islamabad

Eminent journalist and TV host FarihaFarrukh thinks the Pakistani media has made headway over the last few years with workplaces providing more opportunities to women and implementing policies around equality and fairness. The TV host says though still there was a long way to go but the progress made so far is commendable. In an interview with Pakistan Observer, FarihaFarrukh said she made her name when she started hosting a show on a mainstream TV channel and interviewed some famous politicians as well as other notables from various fields.

My next venture was a social media manager with the youth and sports department of the government of Punjab, she said. She also covered the Asian Rugby matches held in Lahore that comprises 37 sports federations. She also started a YouTube show based on the Cricket World Cup and gained nationwide appreciation for her crispy interviews and commentaries that were quoted in the neighbouring country’s media as well.

She is now set to return to the TV screen with her own brand-new show, where she will host ministers to discuss current affairs and global issues along with the infotainment tinge. Her return to the mainstream TV screens marks a new beginning for her.

FarihaFarrukh, the celebrated host and anchor shared that she never felt complacent at only raising the marginalized voices to attention but also made endeavours to make it an attainment symbol and inspiration for others to follow.

Having studied Masters in Political science and minors in journalism, FarihaFarrukh’s exceptional journalistic skills and determination enable her to stand out amongst her contemporaries. She represented her institutions at various debating competitions and won accolades.

Fariha was appointed as the goodwill ambassador by the International Human Rights Commission (IHRC) and will be representing in the summit to be held in Dubai in December.

She also highlighted that in the early stages, she had to prove her formidable presence, demanding strength as a journalist as well as a resilient woman from Pakistan.

“I believe in elevating marginalized voices, questioning absurd societal norms and serving as an inspiration for positive transformation. I believe in steadfast dedication to truth and commitment to humanity and establish myself as a vital influencer in shaping global discussions,” said she.

 

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