Dawood urges exporters to aggressively pursue African market


Advisor to the Prime Minister on Commerce and Investment, Abdul Razak Dawood has urged exporters to aggressively market exports in Africa amid the success of International Trade Fair at Khartoum.

In a series of tweets on Saturday, Dawood informed that orders worth US $2 million were received and deals worth US $3 million are under process after Pakistan successfully participated in the International Trade Fair at Khartoum (Sudan) from January 21-28, 2021.
The deals under process shall very soon be matured between the Pakistani exporters and Sudanese buyers. New exporters from PVC, corona-related personal protection equipment (PPE) and beauty products also received very encouraging response. “Although numbers are small, the products and direction are right. I congratulate our exporters and encourage them to aggressively market exports in Africa to get an increased share of the market,” said the advisor.

He said that the Trade Development Authority of Pakistan (TDAP) participated in the exhibition, despite difficulties created by Covid-19, as a part of the Ministry of Commerce’s Look Africa Policy initiative launched in 2017. This participation has opened up new avenues for trade and economic cooperation between Pakistan and Sudan, he added. He further said that he is glad to share that results are encouraging.

“I congratulate Universal Motors which received an order for 280 motorcycles. The agro-machinery, pharmaceutical, glass, and fruit sectors received very good response,” said Dawood. Earlier, the advisor visited the headquarters of the Trade Development Authority of Pakistan (TDAP) at Karachi on Friday, said a press statement issued on Saturday.
He held a consultative meeting with the officials of the TDAP on the trade promotion measures being taken under the Ministry of Commerce’s Look Africa Policy initiative.
He was briefed that the TDAP arranged extensive B2B and networking sessions between Pakistani and Sudanese businessmen during the event. In addition, representatives of Pakistani companies visited local markets and superstores for networking and business linkages.—TLTP

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