Dawood appreciates Daraz’s contribution to ecommerce industry


Pakistan’s leading e-commerce platform, Daraz, hosted its annual seller summit on Sunday, with over 100,000 sellers from around the country at-tending the virtual event.

Addressing the summit, Daraz CEO Bjarke Mikkelsen said that the past 12 months have been challenging for everyone, but despite the impact of Covid-19, he believes that the e-commerce platform is in its strongest position yet for sellers to scale their businesses.

“I want to thank both the Pakistan government and our sellers for helping to advance the operating environment for the Daraz platform over the past 12 months. We have been working hand-in-handwith the government to ensure that there is both a legisla-tive and taxation framework that will allow the e-commerce industry to flourish.

“At the same time, our sellers have collectively taken on the challenge to enhancethe customer ex-perience and build greater trust on the platform by improving product quality, service and their overall interaction with customers.”

Talking about the seller experience, Mr Mikkel-sen added,”In the next 12 months, we will work to improve the seller experience further, and this will see us focus on three key areas. The first initiative-will focus onmaking seller statements more trans-parent and payments faster.

Secondly, we will put a greater emphasis on providing access to tools that will allowsellers to scale their business, and fi-nally,we want to improve the returns process to ensure no unnecessary cost-burden is carried by the seller.”

As the growth and sophistication of the e-commerce landscape in Pakistan continues to evolve, Daraz announced several other initiatives to enhance the seller experience after already reducing the payment cycle from 14 to 7 days earlier in the year.

These include an improved quality control process, speeding up the sign-up process, enhance-ments to Daraz University and establishing a Seller Community platform.

Additionally, Abdul Raza Dawood, adviser to prime minister for Commerce and Investment, also joined and appreciated Daraz for the efforts it has made to grow the eCommerce industry of Pakistan and assured that government will continue its sup-port for the platform.

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