Dawlance is the leading manufacturer of home appliances in Pakistan and a wholly owned subsidiary of Arcelik – the second-largest technology producer of Europe.
Dawlance has recently completed a Design Export project to provide Research and development services to Singer – the market leader of home appliances in Bangladesh, which is also a subsidiary of Arcelik.
Since Bangladesh and Pakistan have similar industrial and economic conditions, this project will play a vital role in the mutual cooperation and growth of the two countries.
As Dawlance aimed to provide the designs of four different refrigerators to Singer in Bangladesh, each model is enriched with different technologies like; Low Voltage Stabilization (LVS), Soft Door-Closing, Odor Filter, Nutrilock (Enhance Vitamins inside Crisper box), Freshology (Keeping Fruits & Vegetable fresh for 20 Days), Inverter Technology, and Quick-Cool Technology.
This project has been assessed at a substantial value of 2.6 million US Dollars, yielding an impressive revenue of 186,000 US Dollars for Dawlance Pakistan. The project’s duration was 80 weeks, with 7,465 Man-hours. Dawlance was selected to design products for Bangladesh because it has great expertise in static refrigerator design. Dawlance products are trusted to meet the specific needs of customers in South Asia and show robust performance in harsh weather conditions while conserving electricity in this energy-starved region. Dawlancehas been granted more projects of a similar nature in future becauseit is considered as a technological hub for static-typerefrigerators in the South Asia region.
A team of Dawlance managers and engineers visited the Singer factory in Bangladesh to participate in the launch ceremony. The spokesperson of Dawlance stated that: “Dawlance’s design contributions to another subsidiary, Singer, in Bangladesh, stands as a resounding testament to the triumph of design export, exemplifying the seamless integration of expertise, innovation, and cross-border cooperation, leading to remarkable success in enhancing global collaboration and diversification.
