STAFF REPORTER
KARACHI Over the past few weeks, the demand for fast moving consumer goods (FMCGs) on ecommerce platforms has grown significantly as customers practice social distancing. As part of its efforts to meet the increasing demand, Daraz, the leading ecommerce platform, has launched the DMart – a grocery channel that gives customers access to a wide range of essentials. During the DMart Sale, which is live till April 24th, all products are being offered at discounted rates. The channel carries items including hand washes, hand sanitizers, soaps, tea, cereal, baby formula, tea powders, detergents and surface cleaners. Additionally, DMart includes DFresh – a service available in Karachi, Lahore and Islamabad through which fresh fruit and vegetables are delivered to customers directly from the mandi. During the sale, customers can make the most of exclusive deals, bundle deals and discounts on cooking essentials and healthy and beauty products. According to the newly-launched Ecommerce Index, which draws on Daraz’ internal data, the demand for FMCGs doubled in March while orders for hand sanitizers and hand washes increased by 18x.
