Daraz, the leading online marketplace, has launched Daraz Pick Up Points across the country to facilitate customers. 47 Daraz hubs across the country and 10 Daraz Dukaans in Karachi have taken on an added function whereby customers can opt to collect their orders from these locations instead of having them delivered to their homes. The service is currently available on prepaid orders and Daraz plans to activate more Daraz Pick Up Points before the mega 11.11 sale event.
“With our entire network of Daraz Shops in Pakistan we are very excited to launch this new feature for our customers. This gives them the flexibility to pick up their order at any given time of the day which could be before work, after work or whenever they want. Over the next 6 months we aim to partner with 100s of stores across the country to make it even more convenient for our customers to pick up their order.” Kassim Shroff, Head of Localisation, Daraz Pakistan.
In 2018, the online platform launched Daraz hubs in 19 cities including Karachi, Lahore, Islamabad and all other major cities to help customers place orders and return products with the assistance of Daraz representatives who are present at the Daraz-owned brick-and-mortar establishments. The agents also help ensure that customer queries and issues are resolved quickly.
A country-wide network of 1672 Daraz Dukaans was launched last year, as well, to facilitate customers. The initiative has had strong reverberations as it has helped bring small retailers into the fold of e-commerce by digitising their businesses. By onboarding local businesses as Daraz Dukaans, the online platform has opened up new streams of revenue for store owners.