Staff Reporter
Lahore
Daraz, Pakistan’s leading online marketplace, launched Daraz Private Traffic, a first of its kind digital marketing program developed in collaboration with Facebook and Google – at the second annual DarazMall Summit. Over 400 leading brands attended the events which were held in Karachi and Lahore.
As a frontrunner for innovation in Pakistan, Daraz focuses on the use of technology to not only enhance consumer experience but also to maximize the benefits derived by the seller community. Partnerships, past and present, with organizations like Facebook and Google have allowed Daraz to develop a comprehensive digital ecosystem that provides opportunities of growth for all brands, regardless of location or background.
“Daraz Private Traffic is the direct result of months of dedication, planning and hard work with Facebook and Google and we are proud to be launching this program exclusively in Pakistan.” Dr. Jonathan Doer, Co-CEO, Daraz.
Keynote speakers including Ali Khurshid, Client Partner South Asia, Facebook and Juan Macias, Account Strategist CPG & Food and Beverage, Google highlighted how the Private Traffic Program has been specifically designed for brand partners to leverage Daraz’s advanced data science learnings and expertise along with digital marketing tools offered by Facebook and Google. This program has the potential to provide all brands with the necessary tools to develop customer engagement on social media, improve user experience and multiply sales.
“With the introduction of tools like the Private Traffic Program, brands will see a greater return on their marketing investment by generating higher conversion rates.
