Daraz celebrates one year of App

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Staff Reporter

Karachi

Daraz, the leading online marketplace in South Asia, is celebrating one year of the new Daraz app with the Appyversary Sale. Live from September 16th to 23rd, the sale celebrates the extensive ground Daraz has covered in the space of one year.
“Over the past year, Daraz has worked tirelessly to enhance customer experience. The launch of the new app was a turning point for us. Since then we have transformed the ecommerce landscape in significant ways and will continue on this path, actively driving further change,” Ehsan Saya, Managing Director, Daraz Pakistan.
In the past year, the assortment on the Daraz app has grown from 1 million products to 7 million products. Spread out across more than 100 categories, Daraz’s catalogue offers everything from electronics, clothing, FMCGs and even cars. The platform sold its first car in March 2019 and five months later, during the Hari Bari Eid Sale, Daraz’s catalogue came to include cattle, as well.
More than 2 million products in the catalogue are sourced from international vendors and parked under Global Collections.