The vibrancy of Pakistan’s cultural heritage takes centre stage at ongoing National Folk Festival, at Lok Virsa in the federal capital. Over the years, the festival has become a testament to country’s rich cultural tapestry, offering a delightful blend of provincial pavilions, shopping stalls, delectable food options and captivating musical performances.
Minister for National Heritage & Culture, Jamal Shah’s unwavering commitment to the promotion of cultural heritage deserves commendation. His enthusiasm for Lok Mela and recognition of its role in fostering national cohesion while providing high-quality entertainment to public is instrumental in preserving the essence of Pakistan’s diverse cultural legacy. We believe folk festival serves as a crucial platform not only for celebration of cultural heritage but also for showcasing nation’s rich traditions and artistic expressions.
By attracting tourists and visitors, it contributes significantly to the growth of country’s tourism sector, portraying Pakistan as a vibrant cultural hub brimming with diversity and warmth. Moreover such events play a pivotal role in building a positive image of Pakistan on global stage, highlighting it cultural richness and fostering a deeper understanding of its diverse communities. Beyond their cultural significance, such events serve as catalysts for promoting harmony and cohesion within society, fostering a sense of pride and ownership among the populace for their rich cultural heritage.
To further bolster these efforts, it is imperative to consider extending similar cultural events to provincial and district levels, enabling a more grassroots engagement with local communities.
By organising festivals and cultural showcases at regional level, government can foster a stronger sense of belonging and mutual respect among diverse communities that contribute to the cultural mosaic. As National Folk Festival continues to weave threads of unity and cultural diversity, it stands as a beacon of hope and celebration, reiterating timeless beauty and resilience of Pakistan’s cultural heritage.
