ISLAMABAD – After the dismissal of the appeal from the Apex Court, Options International deposited an Rs6 million fine into the national treasury.
This Supreme Court decision marks the end of a long legal battle that began with a formal complaint from Starbucks, leading to an investigation and enforcement action by the Competition Commission of Pakistan (CCP).
In June 2024, the Competition Appellate Tribunal (CAT) dismissed Options International’s appeal, increasing the primary penalty from Rs5 million to Rs6 million and prohibiting the company from illegally using the Starbucks brand name and logo.
Options International has filed an appeal to the Supreme Court of Pakistan against the CAT’s order, which the court dismissed.
The Supreme Court ruled that “Options International,” put itself forward by selling its products under the international brand name Starbucks and by using its logo, which amounts to deceptive marketing.
Since the new management has taken over, CCP has recovered fines of Rs38 million, demonstrating substantial progress in its fight against cartel conduct.
