Coca-Cola’s 5by20 program concludes

Staff Reporter

The Coca-Cola Company recently marked the monumental success of its 5by20 program, which empowered 1.2 million additional women beneficiaries from its original decade long target of economically empowering 5 million women by 2020. The 5by20 program was implemented in more than 150 countries around the world.

In Pakistan, more than 10,000 women beneficiaries were economically empowered as part of this program in a strategic partnership between Coca-Cola Pakistan and Kashf Foundation.

This achievement resonated more strongly when it was formally announced at the International Women’s Day on Monday, March 08, 2021 during a special panel discussion hosted at The Coca-Cola Export Corporation’s head office in Lahore following the topic of ‘women in leadership’.

Accomplished women from various fields of life participated in this panel discussion in person and through virtual attendance including Afia Salam, Chairperson at Indus Earth Trust, Lubna Bhayat, Former President at Women Chamber of Commerce, and Bushra Khanum, Senior Manager at Kashf Foundation.

Top management officials from The Coca-Cola Export Corporation also participated in this event including Fahad Ashraf, VP and General Manager for Pakistan and Afghanistan region and Asmara Nomani, Human Resource Director for Pakistan and Afghanistan region.