As part of a joint initiative on tackling plastic waste pollution in Pakistan, Coca-Cola and WWF-Pakistan collaborated with Pakistan’s first ever TEDx green event held in Lahore following the theme of ‘Imagined Futures’. The event was organized at the Ali Institute and was attended by over 500 guests from all walks of life including students, teachers, professionals and experts from science and humanities. This was a ‘green event’ because all the carbon footprint generated through this event was planned to be set off by planting trees in partnership with Coca-Cola Pakistan. Moreover, all plastic beverage bottles at the event were also collected for recycling as part of Coca-Cola’s ‘Pakistan Without Waste’ program – to invest in solutions for plastic waste management.
“This is a perfect example of establishing social partnerships to protect our combined future, with companies like Coca-Cola joining hands with social organizations like WWF-Pakistan and social advocacy platforms like TEDx, coming together to discover solutions and ideas that resonate to a wider audience and suggest ways of understanding the immediate threats to our environment more clearly and how we can tackle them as one team” commented Fahad Qadir, Director Public Affairs & Communications, Coca-Cola Pakistan & Afghanistan Region.
Speaking about the event, Hammad Naqi Khan, Director General, WWF-Pakistan said, “This year’s theme of TEDxLahore is Imagined Futures, which is relevant to the work we are doing for the past five decades in promoting environmental education and awareness as one of the key components of achieving our mission of conserving the environment in Pakistan. Looking back at how we have shaped the narrative of the environmental debate in the country reiterates the importance of platforms like TEDx.”