KARACHI – Chery, China’s leading vehicle exporter for over 23 consecutive years, operating in more than 130 countries and regions with a global user base exceeding 19 million, is further strengthening its position as a global automotive leader. With an increasing focus on quality, advanced technology, safety, and reliability, the brand is positioning itself as a new benchmark in Pakistan’s rapidly evolving SUV market.
As Pakistani consumers increasingly shift their preference toward long-term value, fuel efficiency, and advanced automotive technology, Chery Master Pakistan, introduced locally by Master Auto Engineering (part of the Master Group with over 60 years of industrial and automotive experience), is bringing internationally recognized engineering standards and safety features to the local market through its expanding premium SUV lineup.
On the global stage, Chery has consistently ranked among top-performing automotive brands. In the J.D. Power China Initial Quality Study (IQS), the company was ranked the No.1 Chinese domestic automotive brand for three consecutive years (2023–2025), reflecting strong product reliability and real-world quality performance.
Adding to its achievements, at the J.D. Power 2026 Annual Conference and Awards Ceremony, Chery secured 14 major honours, including five first-place brand-level awards, seven model-level titles, and two exemplary awards. These recognitions span all five major J.D. Power studies—Sales Satisfaction Index (SSI), Automotive Performance, Execution and Layout (APEAL), Initial Quality Study (IQS), Customer Service Index (CSI), and Vehicle Dependability Study (VDS)—making Chery the only “Five-time Champion” across the full ownership experience, from product quality to after-sales service.
At the product level, Chery’s SUV lineup, including the Tiggo 7, Tiggo 8, and Tiggo 9, has achieved top rankings across multiple segments, showcasing strong performance across both traditional and new energy vehicle categories.
Reinforcing its safety credentials, Chery has also secured five-star safety ratings for dozens of models across China, Europe, Australia, and ASEAN markets, the highest among Chinese automotive brands, highlighting safety and reliability as core pillars of its global strategy.
In Pakistan, this global momentum is translating into strong market expansion. Chery Master Pakistan has introduced the country’s largest locally assembled CKD plug-in hybrid SUV portfolio, featuring:
- Tiggo 9 PHEV – Pakistan’s first premium plug-in hybrid E-SUV
- Tiggo 8 PHEV – the country’s only 7-seater plug-in hybrid D-SUV
- Tiggo 7 PHEV – a premium 5-seater C-segment SUV
Together, these models cover key SUV segments and reflect a strategy aimed at making advanced hybrid technology more accessible to diverse customer needs and lifestyles.
This expansion comes at a time when Pakistani consumers are increasingly prioritizing fuel efficiency, lower running costs, and modern mobility solutions amid rising fuel prices and changing market conditions. Plug-in hybrid vehicles are emerging as a practical transition option, combining electric driving efficiency with the flexibility required for local road and usage conditions.
Supported by the Master Group’s strong industrial base, the partnership continues to expand its automotive footprint in Pakistan. Through Master Yutong, the group holds approximately 80% market share in the bus segment, while Procon Engineering components are used in around 15% of locally assembled vehicles. Additionally, its joint venture with Changan has rapidly grown to become Pakistan’s 4th largest automotive brand, reflecting the group’s rising influence in the industry.
As Chery advances its global Quality Leadership Strategy, its growing presence in Pakistan signals a broader shift in the automotive market. where quality, safety, technology, and reliability are increasingly shaping consumer demand and redefining the future of mobility.
