Zubair Qureshi
China Ice & Snow Tourism Overseas Promotion Season has been launched in Pakistan by China Cultural Center in Pakistan in collaboration with Culture office of the Embassy of the People’s Republic of China in Pakistan as well as the Network of International Culturallink Entities, the cultural and tourism departments (bureaus) from Beijing, Tianjin, Heilongjiang, Jilin, Liaoning, Hebei, Shanxi, Xinjiang and Inner Mongolia.
The event along with Nihao China launched in December 2023 will go throughout January 2024. According to the China Cultural Centre, numerous promotional videos, documentaries, and exhibitions will be aired on China Cultural Center official Facebook as well as official WeChat Account, Twitter.
According to a press statement, in this Ice and Snow promotional season China’s national tourist image, together with the ice and snow cultural riches of each area, are promoted through many carefully-selected series of videos, documentaries, virtual exhibitions and photography exhibitions.
Xinjiang, Liaoning and Heilongjiang Overseas promotion week will include theme videos, exhibitions focusing on unique ice and snow resources and culture, presenting the beautiful scenery and cultural charm of these provinces. Beside this Ice and Snow culture of Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, Jilin will also be the part of this Ice and Snow Promotion season.
The “Building Dreams in Ice and Snow” theme activities are designed to embody the development concept of “Ice and Snow, Golden and Silver Mountains.” The project uses the “cool” resources of ice and snow to boost the “hot” economy of culture and tourism, taking use of China’s advantages in these areas. It emphasizes China’s unique ice and snow tourism abroad, encourages cultural interchange, and supports high-quality, environmentally friendly development. All these activities aim to help Pakistani audiences and netizens from around the world to have a deeper appreciation for China’s ice and snow culture and tourism, which will encourage them to visit China and experience this beauty by themselves.
