CCP issues show cause notice to 4 firms for deceptive marketing practices

Observer Report

The Competition Commission of Pakistan (CCP) has issued Show Cause Notices to four companies for prima facie violating Section 10 of the Competition Act, 2010.

A Show Cause Notice was issued to Unilever Pakistan Limited for prima facie violation of Section 10.

Reckitt Benckiser Pakistan Limited sent a formal complaint that Unilever Pakistan Limited was distributing false/misleading information by making absolute claims regarding its products, Lifebuoy Soap, and Hand wash.

The enquiry report concluded that Unilever Pakistan Limited was harming other undertakings’ business interests and misleading consumers by making absolute claims regarding the abovementioned products.

Some of the claims were: “100% guaranteed protection from germs”, “World’s No. 1 germs protection soap”, and “99.9% germ protection in 10 seconds.” The disclaimers about these claims were printed in tiny fonts and were hardly noticeable.

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