The Institute of Business Management (IoBM) hosted the launch of “From Rhetoric to Rigor in Management Practice”, authored by Mr. Javaid Ahmed, Advisor to the President of IoBM and Senior Fellow of Strategy and Innovation.
The book provides valuable insights for students, researchers, and professionals, focusing on improving organizational performance through strategy and innovation while promoting critical thinking to create meaningful impact.
Dr. Ishrat Husain, the event’s Chief Guest, praised the book’s forward-thinking approach to management education, noting its potential to transform how organizations pursue innovation. Mr. Talib Karim, President of IoBM, noted that book launches at IoBM celebrate faculty and management contributions while promoting local literature and providing valuable reference material.
He expressed confidence that this book, with its case studies and insights, will greatly benefit readers. Mr. Javaid Ahmed discussed the book’s content in a fireside chat hosted by Mr. Sami Wahid, Managing Director, Mondelez Pakistan.
The distinguished speakers included Dr. Huma Baqai, Rector of MITE; Dr. Amir Jafri, Former GM ICI; Syed Ali Hasan Naqvi, Executive Director of the Management Association of Pakistan (MAP); Mr. Javier San Juan, former President of L’Oréal Latam; Mr. Tariq Amin, former MD of Rhone Poulenc Pakistan; Dr. Shujaat Mubarak, Professor and HoD at Edinburgh Business School; and Lt. Gen. Tariq Ghazi, former Commandant of the National Defense College, Islamabad.
