Associated Press of Pakistan (APP) is set to roll out a programme to expand its news services by enhancing its global outreach and increasing clientele by offering diverse information products.
Managing Director APP Tariq Mehmood unveiled the future plans of the news agency at a ceremony held here on Wednesday to distribute awards among journalists and other employees working in its different sections.
Special Assistant to the Prime Minister on Information and Broadcasting Dr Firdous Ashiq Awan was the chief guest at the ceremony, who distributed the awards to recognize longstanding and meritorious services of employees of the organization.
The Managing Director APP said the media had went through a transformation in three decades with the new forms of media, internet and digitalisation.
He said the media was facing new challenges of survival but opportunities also lie ahead. News agencies like APP needed to adopt technology, a new business model and adapt to the surge of globalisation, he stressed.
Tariq Mehmood said APP would move towards the seamless flow of information and was already on the path of reforms in the organization with formation of new directorates, changes in the organizational structure and expansion of regional languages and feature service.
The new areas on which APP would work include public relations, advertisements and training of journalists, he said adding the news agency planned to built a new Media City in Islamabad.
The vision was to make APP a leading global news network with focus on Pakistan, the MD added. The MD said speeches of Quaid e Azam Muhammad Ali Jinnah were reflection of his liberal perspective on life and he also supported constructive criticism of the government.
