AJK govt starts practical steps for tourism promotion


The Azad Jammu and Kashmir government, under the leadership and guidance of Prime Minister Sardar Tanveer Ilyas Khan has started practical steps to promote tourism in the State. The AJK Prime Minister, during a high-level consultative meeting, directed the authorities concerned to develop Banjosa Lake in Rawalakot on modern lines to attract local as well as foreign tourists.

Speaking on the occasion, the Prime Minister said that project should be completed in the next two months. He said that there was a dire need to exploit ways and means to get maximum benefits from the tourism industry. He added that walking track, zoo, water sports and other entertaining facilities must be ensured.

“It is time to take practical steps to boost tourism sector”, he said, adding that the government would facilitate investors besides providing them full protection. He said that the government has already started the process to facilitate visitors and provide them easy access to tourist destinations all across the state.

Along with making Tourism Authority active, the Prime Minister said that new untapped tourist spots having a massive power of captivating visitors would be introduced. He directed the authorities concerned that at least 75% of the natural landscape should remain in its original shape during the lake modernization process. Similarly, he said that culture of Kashmir should also be made a part of the lake modernization project.

The Prime Minister said that the government will also take the services of the private sector for the promotion of tourism. There are vast opportunities for investment in tourism and other sectors in Azad Kashmir. “The government will ensure the protection of the interests of investors and the local population”, he added.

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